I know I am not the first, but allow me to say, “Congratulations!” to each of you in our new Graduate Student and New Professional Community of Practice. Your group is not really new, but you have adopted a newly formed structure that really reflects the times in which we are living when community is so very important and research has to translate into effective practice.
Over the past three years, I have engaged with Grads and New Professionals and with the Ambassadors every chance I get because you give me energy, support and great insights into our work in student affairs. I am a seasoned professional–but in many ways a new professional in student affairs—in my first five years of work in the field. You’ve been my “home within a home” at ACPA. You are important to me and I want to share why you are so important to ACPA’s culture, continuing excellence and thought leadership as a higher education association.
- Statistically, you are more likely to engage than any other demographic in our membership
- Career advancement is important and you also want to make a real difference through your work
- You are the most active on social media and the most likely to promote social justice causes within this space—especially if we share cool and engaging content for you to share and especially digital video (videos.myacpa.org)
Did you know that 75,000 people have viewed a segment on ACPA Video on Demand? This is a place where you have helped share and can continue to share the ACPA core values far beyond our immediate membership. I hope members of the Community of Practice will develop new videos and submit often.
Looking forward to the next ten years, I predict that we’ll see an even greater emphasis placed on engagement that does not take place in “face to face” settings like Convention. You will be our practitioner leaders in these efforts.
I want to invite you to an opportunity for best practice leadership right now. In May, we launched the Where Respect Happens campaign with our peer associations, NASPA, NODA, ACUHO-I, ASCA, ACUI, NIRSA and ACHA. www.myacpa.org/where-respect-happens I hope you will create your own video and upload it to the Campaign and download the free sticker, t-shirt and post-it card images for your use on your campus. We believe this campaign is a great opportunity to amplify the voice of student affairs professionals within higher education and to support students as they navigate tough situations in their lives on campus.
When you send in your video or download the materials and use them, send me an e-mail and I will enter your name in a drawing for a free Compliance U™ course, Law, Policy and Governance in Higher Education: Compliance 101. Compliance.myacpa.org
We will draw September 22, 2017.
I will give you one fun example of how a campaign like this worked for a non-profit, Soulforce. A group of youth activists raised $200 to print 10,000 stickers and blanketed them in a neighborhood in New York. They took pictures of themselves posting the stickers in all sorts of places. A major newspaper picked up one of the photos and the story and advanced their cause with free publicity.
Wouldn’t it be cool if respect could go viral in this way?